Everyone knows that Father Christmas has a Deep, jolly voice with a warm infectious laugh, just ask any child what the man in red sounds like and they’ll tell you. “It’s the sound of Christmas” along with the jingle of sleigh bells.
The sound of Christmas is unmistakable, right from the first Christmas song. It’s enough to stir up unmistakable warm-and-fuzzy feelings, making you grab a mince pie, a glass of sherry and binge watch every Christmas film on iPlayer.
And that’s the point.
Increasingly, top brands are using adverts to conjure up times gone by. and they’re using the power of a Voiceover to do this. For example, back in 2016 Kevin the carrot was born. Aldi used this charming cartoon character, his quest for Santa and his fight between evil and good upon which to base their campaign.
In 2016 their campaign grew sales by over 15% dwarfing the supermarket giants such as Sainsbury’s and Tesco and charming the hearts and minds of the British shopper
What’s in a Voice?
So what is it about Aldi’s campaign that has made it so successful? The advert is narrated by Jim Broadbent, his narration is comforting with dulcet Santa-tones in the style of the classic festive poem “The Night Before Christmas”, and evokes childhood and a magical Christmas eve of long ago.
The Power of the Voice Over.
So, bearing in mind Aldi’s campaign, we know that VoiceOver is one of the most powerful tools available to brands and advertisers. If used correctly, it ensures that your business connects with customers in a meaningful way. It conjures up that heart-warming nostalgia that big brands, spending millions, attempt to manufacture. It tugs on the heartstrings, and could even go viral, and open up the nations purses and wallets.
Important Elf warning ; Remember Father Christmas is first and foremost for children so his voice must not be used unless you truly believe.